12-Week Intensive Media Buying
Performance Marketing Course
Master Meta & Google Ads structures, CAPI tracking, creative testing grids, and budget scaling nodes for direct ROAS growth.
Curriculum Breakdown
12 Weeks to Media Buying Mastery
Weeks 1-2
Meta Ads Foundation
Business Manager Setup
Campaign Structure Mappings
Setting Ad Objectives
Budgeting Calculations
Weeks 3-4
Audience & Targeting
Custom Audiences & Stacks
Lookalike Segment Models
Interest Stack Testing
Retargeting Funnels
Weeks 5-6
Creative & Copywriting
Ad Creative Wireframes
Persuasive Copy Hooks
A/B Dynamic Creative Testing
Dynamic Creative Nodes
Weeks 7-8
Google Search Ads
Keyword Intent Stacking
Match Type Optimization
High CTR Copy Hooks
Ad Extensions Setup
Weeks 9-10
Google Display & Video
Google Display Networks
YouTube Ad Positioning
Placement Blacklists
Video Remarketing
Weeks 11-12
Tracking & Scaling
Pixel & Conversions API
GA4 Event Customizations
Performance Max (PMax)
Ad Budget Scaling Nodes
Industry Tech Stack
Tools You Will Master Hands-On
Meta Ads ManagerGoogle Ads ConsoleGoogle Tag ManagerGA4 (Google Analytics)Meta Pixel & CAPICanva & Premiere ProChatGPT Ad Copy NodesHotjar Heatmaps